Why we built MoreAI.tools

I built MoreAI.tools because every time I tried to find a useful AI tool, I had to wade through three layers of garbage to get to it.

Layer one: the SEO directories. "Top 50 AI tools you can't miss this week." None of them had been used by the writer. Half of them were affiliate dumps. The "this week" was a lie; the page had been written 18 months ago and was rotting in search results because Google still ranked it.

Layer two: Twitter and LinkedIn. People who'd tried one tool, loved it for a weekend, and wrote a 1,200-word post about how it changed their life. Sometimes that signal was real. Mostly, it was someone who hadn't tried the alternative.

Layer three: Reddit. Better signal, but you had to read 80 comments to figure out whether the post you were on was about the workflow you actually had.

What I wanted was something that worked the way I'd ask a friend who'd actually used the tools.

That's the brief.

What it is

MoreAI.tools is an opinionated directory of AI tools that working professionals actually use. Three things make it different from the rest:

One: I've used every tool listed. Not "demoed for an afternoon." Used. There's a Stack Score from 0–100 that reflects an editorial judgment, not a vendor pitch.

Two: Pricing is current. Every tool has a "Pricing verified [date]" stamp. Behind it is a weekly auto-refresh pipeline that re-scrapes vendor pricing pages and flags drift. Two of the directories I checked while researching this project were literally offline. We won't be.

Three: We say what we don't list, and why. Some tools are skipped because they're a marketing wrapper around an LLM. Some because the affiliate program is unethical. Some because the founder hasn't shipped in 18 months. The "How we curate" page names this directly.

Who it's for

If you've ever Googled "best AI tool for X" and immediately added " reddit" because you didn't trust the SEO result, this site is for you. Specifically, we're betting that the underserved audience is:

Working bookkeepers and accountants — finance and automation tools, not generic LLM hype
E-commerce operators — image gen, video gen, copywriting, with a real bias toward what actually moves CVR
Solo agencies and consultancies — the productivity stack for one-person ops
Engineers — the code/dev tooling shelf, where most directories fall apart
Anyone who's burned by an AI tool's pricing change — see "pricing verified" above

What we don't do

We don't run "top 50" lists where everything gets in. We don't take undisclosed sponsorships — sponsored entries are labeled. We don't pretend pricing hasn't changed. We don't list tools we've never opened.

Most importantly, we don't pretend the editorial layer is neutral. It's me, an editor, with biases I'll name out loud (I lean Claude over ChatGPT for long-form writing; I am North American and English-first). The bias page exists. Read it before deciding to trust the score.

What's next

Three things in the next six weeks:

The newsletter. One tool every Tuesday morning, picked by hand, with the honest case for and against it. No promo spam. Subscribe here.

The stacks. Three role-based stack pages are launching this week — the Bookkeeper's stack, the E-Com Operator's stack, the Solo Agency's stack. Each lists 7 tools that compound on the job's bottleneck, written by someone who's used them.

The agent. In about 8 weeks, you'll be able to ask the site a question — "I'm a bookkeeper and I need to clean up bank feeds across 12 client books, what should I use?" — and get a real answer with citations back to the catalog. That's the next milestone.

A note on the affiliate links

The "Try [tool]" button on every tool page is an affiliate link. When you click through and pay, MoreAI.tools gets a referral fee. That funds the time spent verifying pricing, writing the founder POV, and not selling out to sponsored "best of" lists.

What that does NOT mean: that we rank tools by who pays us most. The Stack Score is set BEFORE we apply for the affiliate program. We've listed several tools with no affiliate program at all (Midjourney, ChatGPT, Claude) at higher Stack Scores than tools that do pay us. The editorial layer is separate from the monetization layer. If you ever see those two get tangled, call it out and we'll fix it.

Where to start

Thanks for reading. If you've got a tool you think should be on the site, reply to the newsletter once you're in. I read every one.

— MoreAI.tools editor