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Editorial pick
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Attio

Modern AI-native CRM.

Try Attio✓ Free trial available

Best for

Startups and venture firms that want a flexible, AI-native CRM without Salesforce's legacy UX and consultant tax.

At a glance

Pricing
freemiumfrom $29/mo
Setup time
1 hour
Learning curve
medium
Last verified
5/19/2026

What we love

  • Feels like a modern product — not 2010-era Salesforce UX
  • Data model flexibility is genuinely unique among CRMs
  • AI research and enrichment are built in, not a paid add-on

Where it falls short

  • Younger ecosystem — fewer third-party integrations than HubSpot
  • No built-in marketing automation or sequencing yet
  • Reporting is less mature than incumbents on complex pipelines

Pricing

✓ Pricing verified Jun 21, 2026

4 tiers

Free

$0

per user/month

  • Real-time contact syncing
  • Automatic data enrichment
  • Up to 3 seats
  • 100 seat credits/user, 250 workspace credits
  • Up to 3 objects, 50,000 records

Plus

$29

per user/month annual ($36 monthly)

  • Private lists
  • Enhanced email sending
  • No seat limits
  • 500 seat credits/user, 1,500 workspace credits
  • Up to 5 objects, 250,000 records

Pro

$69

per user/month annual ($86 monthly)

  • Call Intelligence & sequences
  • Advanced permissions
  • Priority support
  • 1,000 seat credits/user, 10,000 workspace credits
  • Up to 12 objects, 1M records

Enterprise

Custom

annual contract

  • Unlimited objects and teams
  • Advanced security & admin
  • 2,500 seat credits/user, custom workspace credits
  • Custom records
  • SSO and migration service

Why we picked it

The first CRM I've enjoyed using. Different feel from Salesforce/HubSpot.
— MoreAI.tools editor

Overview

Modern CRM with AI workflows, real-time data sync, and a UX designed for ops people not salespeople.

Key features

  • Flexible data model — define any object type, not just contacts and deals
  • AI Research Agent enriches accounts and contacts from the web
  • AI workflows that summarize meetings, draft emails, route leads
  • Real-time collaboration with Notion-style inline editing
  • Sync with Gmail, Outlook, Slack, LinkedIn, and your warehouse
  • API-first — every field is queryable and writable

Best use cases

Startup CRM

Series A and B teams who outgrew a spreadsheet but find Salesforce overkill.

Venture and investing

VC firms tracking deals, founders, LPs, and portfolio companies in one flexible system.

Partnerships and BD

Track non-traditional pipelines with custom objects that Salesforce can't model cleanly.

Integrations

Gmail
Outlook
Slack
LinkedIn
Zapier
Snowflake
BigQuery
Stripe

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