C
Clay
49
Stack Score
Editorial pick✓ Verified working
Clay
The data-orchestration spreadsheet for GTM teams.
Try Clay✓ Free trial available
Best for
Best for RevOps and GTM engineers who think in waterfalls and want the most powerful tool on market.
At a glance
- Pricing
- paidfrom $149/mo
- Setup time
- 1 day
- Learning curve
- steep
- Last verified
- 5/25/2026
What we love
- ✓Most powerful GTM data tool on market
- ✓Massive integration breadth
- ✓Active community + templates
Where it falls short
- −Steep learning curve
- −Credit costs add up fast
- −Power-user oriented
Pricing
✓ Pricing verified Jun 21, 20263 tiers
Starter
$149
per month
- ✓2K credits
- ✓All providers
Explorer
$349
per month
- ✓10K credits
- ✓Webhooks
Pro
$800
per month
- ✓50K credits
- ✓Premium support
Overview
Clay is the gold-standard GTM data platform — connect 100+ data providers, run waterfalls, enrich leads, and trigger workflows. The tool every modern outbound team has standardized on.
Key features
- ●100+ data providers
- ●Waterfall enrichment
- ●HTTP/API blocks
- ●AI prompts inline
- ●Webhooks + integrations
Best use cases
Account enrichment waterfall
Try Apollo, then ZoomInfo, then Clearbit, then LinkedIn — only pay when an earlier provider misses.
Custom signal building
Combine 5 data sources to score accounts on a custom intent signal no off-the-shelf tool measures.
Integrations
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