80
Stack Score
Best for
Outbound sales teams and SDRs whose volume justifies real-time email coaching and personalization research.
At a glance
- Pricing
- freemiumfrom $29/mo
- Setup time
- 15 minutes
- Learning curve
- easy
- Last verified
- 5/19/2026
What we love
- ✓Lifts reply rates measurably for cold outbound
- ✓Personality data adds genuine personalization
- ✓Browser overlay works wherever you compose email
- ✓Fits sales rep workflow without a separate app
Where it falls short
- −Pricing per seat adds up across larger sales teams
- −Personality predictions feel pseudoscientific at times
- −Less useful for non-sales email workflows
Pricing
✓ Pricing verified Jun 21, 20264 tiers
Basic
$0
limited
- ✓5 emails/month with AI
- ✓Basic coaching
- ✓Lavender Anywhere
Starter
$29
per user/month
- ✓Unlimited emails
- ✓Personality intel
- ✓Mobile coaching
Individual Pro
$49
per user/month
- ✓Full data integrations
- ✓Team chat support
- ✓Advanced analytics
Teams
Custom
annual
- ✓Team analytics
- ✓Admin controls
- ✓Custom training
Why we picked it
The piece of software that actually makes SDR work better. Underrated.
Overview
AI assistant that grades + rewrites cold emails in your client's mailbox. Used by SDRs at scale.
Key features
- ●Real-time email coaching as you type
- ●Personality insights pulled from LinkedIn and CRM
- ●Subject line and opening hook suggestions
- ●Tone and length scoring against best practices
- ●Generative drafts with prospect data baked in
- ●Mobile email coaching for on-the-go reps
- ●Team-level analytics on email performance
Best use cases
Cold outbound
Reps draft cold emails with real-time scoring and personality-informed suggestions.
Follow-up sequencing
Coach reps on continuing conversations with optimal length, tone, and CTA.
New-rep onboarding
Use real-time feedback to ramp new reps on email best practices faster.
Integrations
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