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Editorial pick✓ Verified working
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Lemlist

Cold email outreach with personalization at scale.

Try Lemlist✓ Free trial available

Best for

Solo founders and small sales teams running personalized cold outreach with image and video variables.

At a glance

Pricing
paidfrom $39/mo
Setup time
30 minutes
Learning curve
moderate
Last verified
5/22/2026

What we love

  • Best personalization UX in cold email
  • Lemwarm built in
  • Active community

Where it falls short

  • Pricier than Instantly
  • Deliverability not as tight
  • Per-seat costs add up

Pricing

✓ Pricing verified Jun 21, 2026

4 tiers

Email Starter

$39

per user/month

  • 1500 emails/mo
  • Warmup
  • Personalization

Email Pro

$69

per user/month

  • 6000 emails
  • CRM
  • Reviews

Multichannel

$99

per user/month

  • Email + LinkedIn

Outreach Scale

$129

per user/month

  • Higher volumes
  • API

Why we picked it

Lemlist pioneered the personalized-image cold email and still leads on that one trick. Reasonable choice if Instantly's deliverability isn't critical.
— MoreAI.tools editor

Overview

Cold email outreach with personalization at scale. Solo founders and small sales teams running personalized cold outreach with image and video variables.

Key features

  • Dynamic image personalization
  • Custom landing pages per recipient
  • Built-in lemwarm warmup
  • Multi-channel (email + LinkedIn)
  • AI-powered sequences
  • CRM-style pipeline
  • Team dashboards

Best use cases

Hyper-personalized cold outreach

Image of prospect's company in the email.

LinkedIn + email cadence

Multi-channel touches from one tool.

Integrations

HubSpot
Pipedrive
Salesforce
Slack
Zapier
Apollo
Clay
Webhook

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