81
Stack Score
Editorial pick✓ Verified working
Loops
Modern email platform for SaaS — transactional and marketing in one.
Try Loops✓ Free trial available
Best for
SaaS founders running onboarding, lifecycle, and broadcast emails who hate Mailchimp's age and Postmark's narrow scope.
At a glance
- Pricing
- freemiumfrom $49/mo
- Setup time
- 15 minutes
- Learning curve
- easy
- Last verified
- 5/22/2026
What we love
- ✓Best UI in the modern email space
- ✓Combines tx + marketing — no two tools
- ✓Founder-friendly free tier
Where it falls short
- −Newer brand — fewer integrations
- −Limited automation depth vs Customer.io
- −No SMS
Pricing
✓ Pricing verified Jun 21, 20264 tiers
Free
$0
forever
- ✓1K contacts
- ✓2K emails/mo
Pro
$49
per month
- ✓10K contacts
- ✓Unlimited tx
- ✓Marketing
Business
$299
per month
- ✓100K contacts
- ✓Priority
Enterprise
Custom
contract
- ✓SSO
- ✓SLA
- ✓Dedicated
Why we picked it
Loops is what Mailchimp would look like if you rebuilt it in 2024 for SaaS founders. Transactional + marketing in one tab.
Overview
Modern email platform for SaaS — transactional and marketing in one. SaaS founders running onboarding, lifecycle, and broadcast emails who hate Mailchimp's age and Postmark's narrow scope.
Key features
- ●Transactional + marketing in one product
- ●Audience builder by event
- ●Loops Manager team UX
- ●Drag-and-drop editor
- ●Live preview
- ●React Email template support
- ●Logs and search
Best use cases
SaaS onboarding sequence
Trial day 0 → 7 → 14 lifecycle flows.
Founder broadcasts
Newsletter from the marketing tab.
Integrations
Similar tools
See all email tools →Klaviyo
90Klaviyo — email tool curated for working operators.
Mailchimp
90Mailchimp — email tool curated for working operators.
Customer.io
88Customer.io — email tool curated for working operators.
Compare side-by-side
Loops vs Klaviyo vs Mailchimp
Pros, cons, pricing, role-fit — all on one page.
Open comparison
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