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Hotjar
58
Stack Score
Editorial pick✓ Verified working
Hotjar logo

Hotjar

Heatmaps, session recordings, and surveys.

Try Hotjar✓ Free trial available

Best for

Best for marketing and CRO teams who need qualitative session data alongside funnel metrics.

At a glance

Pricing
freemiumfrom $32/mo
Setup time
30 minutes
Learning curve
easy
Last verified
5/25/2026

What we love

  • Easiest qualitative analytics setup
  • Free tier real and useful
  • Owned by Contentsquare = continued investment

Where it falls short

  • Quantitative analytics still need separate tool
  • Session recordings storage grows
  • Some features locked to higher tiers

Pricing

✓ Pricing verified Jun 21, 2026

3 tiers

Basic

$0

per month

  • 35 sessions/day

Plus

$32

per month

  • 100 sessions/day
  • More features

Business

$80

per month

  • 500/day
  • Funnels

Overview

Hotjar is the canonical heatmap + session-recording tool. Drop a snippet, get heatmaps, scrollmaps, click maps, full session recordings, and on-page surveys. Owned by Contentsquare.

Key features

  • Heatmaps + scrollmaps
  • Session recordings
  • On-page surveys
  • Feedback widgets
  • Funnels

Best use cases

Conversion-rate investigation

Watch session recordings of users dropping off to spot the UX issue.

On-page user feedback

Run a one-question survey at checkout to capture friction in the moment.

Integrations

Slack
HubSpot
Google Analytics
Shopify
WordPress

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