M
Mixpanel
55
Stack Score
Editorial pick✓ Verified working
Mixpanel
Event analytics for product teams.
Try Mixpanel✓ Free trial available
Best for
Best for B2C product teams who need flexible event analytics with sane defaults.
At a glance
- Pricing
- freemiumfrom $24/mo
- Setup time
- 2 days
- Learning curve
- moderate
- Last verified
- 5/25/2026
What we love
- ✓Best UX for ad-hoc product analysis
- ✓Generous free tier
- ✓Strong integration library
Where it falls short
- −Pricing climbs fast at scale
- −Some advanced features locked to Enterprise
- −Schema discipline required
Pricing
✓ Pricing verified Jun 21, 20263 tiers
Free
$0
per month
- ✓20M events
- ✓Unlimited users
Growth
$24
per month
- ✓1B events
- ✓More reports
Enterprise
Custom
annual
- ✓SLA
- ✓SSO
- ✓SQL
Overview
Mixpanel is the OG product-analytics tool — event-based tracking, funnels, retention, cohort analysis. Still the standard for B2C product teams measuring user behavior at scale.
Key features
- ●Event-based analytics
- ●Funnels + cohorts
- ●Retention reports
- ●Session view
- ●SQL access (Enterprise)
Best use cases
Activation funnel analysis
Find where new users drop off in onboarding and ship fixes by Friday.
Retention experiments
Run a structured retention analysis after every feature ship.
Integrations
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