S
SparkToro
45
Stack Score
Editorial pick✓ Verified working
SparkToro
Audience research that finds where your audience hangs out.
Try SparkToro✓ Free trial available
Best for
Best for marketers planning content + ads who want audience-source insights.
At a glance
- Pricing
- freemiumfrom $50/mo
- Setup time
- 15 minutes
- Learning curve
- easy
- Last verified
- 5/26/2026
What we love
- ✓Unique audience-discovery angle
- ✓Strong free tier
- ✓Battle-tested founder team
Where it falls short
- −Per-search pricing
- −Some data lag
- −Smaller than enterprise tools
Pricing
✓ Pricing verified Jun 21, 20263 tiers
Free
$0
per month
- ✓5 searches/mo
Standard
$50
per month
- ✓50 searches
Agency
$150
per month
- ✓300 searches
Overview
SparkToro is an audience research tool by Rand Fishkin — pull where audiences talk, what they read, who they follow. Used by marketers planning campaigns.
Key features
- ●Audience source discovery
- ●Topic + keyword research
- ●Hashtag + social filters
- ●Podcast + YouTube discovery
- ●Free tier monthly
Best use cases
Audience research
Find where your target audience reads, listens, posts.
Influencer + podcast targeting
Identify podcasts + influencers your buyers actually follow.
Integrations
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